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2 min read Bookturbo

Work is Love Made Visible 🥤 How a Soda Salesman Showed Me Why

VIDEOS WE LOVE | Deep wisdom from an American soda salesman who doesn't work, but plays all day long.
Portrait of John Nese, owner of Galco's Soda Pop Stop

What if any kind of work—even selling soda—could become a force for good, for ourselves and the world?


Soft drinks aren’t good or bad, quarter-pounders aren’t right or wrong, and a dream job isn’t about what we do—a dream job is about how we live. That was

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This post is part of the Bookturbo collection—videos, films and books that would inspire the writing of the book Money is Never About Money.


For a long time, I saw soft drinks and McDonald’s as symbolic of everything that's wrong with the world. But then, fifteen years ago, I met the owner of a Los Angeles-based 'Soda Pop Stop', John Nese.

John waved cucumber soda in my face, making me realise that when we open ourselves to what makes us tick, something changes. Slowly or quickly, work stops being a job and starts becoming love.

And this becoming changes more than ourselves. When we light up, we also light up others, whether they realise it or not, and the more we light up, the more our 'jobs' become a vehicle for making the world more beautiful and real.

Enjoy twelve minutes of heart-warming passion, common sense—and cucumber soda:

My encounter with John the soda salesman appears in chapter one of the book Money is Never About Money, which you can freely read here.

Published by:

Raymundo Resink

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